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Sometimes creativity seems effortless and automatic. Creativity is usually described as a work of imagination or as a mental process that yields ideas. Ideas, then, are an output of this process.


Planning begets creativity – Developing your project needs a delicate blend of strategy and creativity. An inflexible plan may hinder creativity, whilst loose creativity can blow the plan apart.


I always have a lot of questions to ask before presenting how I think your story can best be told. If we all agree it’s on target, I will develop a plan detailing the tasks, timescales and budgets to make it happen.

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